Easy-to-use Web sites don't just suddenly create themselves over-night. You must focus on its potential users from the start, and checking at each step of the development with its intended users to be sure they will like and be comfortable with the final design.
Create a Clear Visual Hierarchy
Organize and prioritize the page contents by using size, prominence and content relationships.
- Size: The more important a headline is, the larger its font size should be. This is often referred to at the H1. Big bold headlines help to grab the user's attention as they scan the Web page for information.
- Prominence: The more important the headline or content, the closer to the top of the page it should be placed. The most important or popular content should always be positioned prominently near the top of the page, so users can view it without having to scroll too far down the web page.
- Content Relationships: Group similar content types by displaying the content in a similar visual style, or in a clearly defined area so users become familiar of what to look for.
Break Up Pages into Defined Areas
Recent studies have shown that Internet users decide which part of a page are most likely to be of interest to them and ignore the rest.
Experience tells us where advertising banners and buttons are usually positioned on a Web page and we have learned to ignore those parts of the page as though they do not exist.
It is not recommend to include hidden advertisements with content. This may seem like a clever marketing ploy, and it does improve click though rates however users will get frustrated if they constantly end up on an advertiser's Web site, when they thought a link leads to more free information.
Use Standard Conventions
It’s always best to try following standard conventions. A convention that has been developed on the Internet over time is having the navigation bar at the top or left side of the page.
It does make more sense to have the main navigational hyperlinks on the right side of the page next to the scroll bar. This way, we wouldn't have to play tennis with our mouse. However, somebody had the bright idea of adding the main navigation links to the left side of the page and then other Web site designers had an even brighter idea of copying it! If you tried to change this convention by placing the main navigational links anywhere else, it could easily confuse most users and look wrong.
Other standard Internet conventions include:
- Blue underlined hyperlinks
- Breadcrumb trails
- Bottom of page navigation text links
For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or firstname.lastname@example.org.