Monday, 18 August 2014

The Benefits of Detailing

Most people who get their car detailed do so for the reason that it makes the car look good. No doubt, a clean, shiny car gets attention. Have you ever noticed how your car even seems to drive better after a good detailing? Besides making the car look good, there are other important reasons why your car should be detailed on a regular basis. Here are 3 main areas of the car that benefit from car detailing:
1. Paint: The paint of a car is it's protective barrier. Besides that, it's the personality of the car. It says the most about that car and about the owner of the car. However, without proper washing and waxing, the paint is the first to show signs of neglect such as fading, cracking, and peeling. Regular waxing is important to protect the finish from ultraviolet rays from the sun which is the main reason for paint deterioration. You can usually tell if your car needs to be waxed by feeling the paint. If it no longer feels slick and has a "squeak" to the paint, it probably needs a coat of wax. A proper detailing always includes a wax job.
2. Wheels: The wheels and tires get all the road grime. Obviously, they are what make the car go down the road. Besides accumulating brake dust, they are exposed to dirt, water, oils, tar, salt and all other debris that manages to gather on the road. People invest a lot of money on wheels and tires alone. Corrosion from road grime build up on wheels can erode and pit the finish and ruin an expensive investment. Thoroughly washing the wheels and tires weekly and using special protective wheel wax can extend the look and life of them considerably and is an important part of the car detailing process.
3. Interior: Whether the interior is leather, fabric or vinyl, it is important to have the interior regularly cleaned and detailed. This extends the life of the interior by keeping leather seats soft and supple, keeps vinyl free from stains and cracking, and keeps fabric seats from fading, stains, and tears. Applying protective agents on the dashboard keeps it from fading and cracking. This is where the driver spends all of his time. A clean, fresh interior is just more pleasant for driver and passengers.
A car that has been regularly detailed will hold it's resale value because it shows that it has been well cared for.
If you are after great mobile car detailing Melbournecar detailing or car detailing Melbourne, then be sure to get in touch with F1 Car Detailing on 1300 132 750. 

Sunday, 3 August 2014


Home Page Advice
It’s common sense that the home page is the most important page on your web site. Most of your new visitors will enter your site through the home page. Your main priority for the home page is to make sure it gives new visitors a great first impression of your site and business. If you fail with your first impression, a lot of visitors will leave and most likely never to return.
Below are a few tips on how to make a great first impression with your home page.

The First 3 Seconds Count The Most
You only have about three seconds to give your new visitors a great first impression of your site and business. If the visitor is not impressed, they may leave your site forever and not return. Everyone knows first impressions matter. Many studies of human behaviour have shown that we decide if we like or not like something, or someone, in the first few seconds we are presented with it.

Site Identity
Your home page must quickly convey:
  • Website name
  • What the website is about

Main Navigation
The primary navigational cues on a website are usually the links at the very top of each page. They give a quick overview of the website's content. The links should link to the main categories of the web site and be worded in such a way that they are all self-explanatory.
Many people confuse the primary navigational links with the local navigation links. Local navigation links are links to web site pages within a category and are usually displayed on the left side of sub-pages

Fresh Content
You should offer fresh content on your website at a regular interval as we are in the information age. This will encourage people to return to your website on a regular basis.
New content should always be promoted on the home page and in the blog.

The Importance Of Search
A search engine is one of the most popular functions on any web site, which is why it is so popular to see search functionality on the home page. Your websites search engine should only search your site, not other websites around the Web, unless that is exactly the service you're providing your users.

Websites that rely on advertising to bring in sales need to have prime space set aside for its sponsors. Usually,  the best real estate is usually on the home page and "above-the-fold" (visible without having to scroll down the page).
Even though you may need to show adverts, the home page has to still download quickly.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or 

Thursday, 31 July 2014


Design Tips

Easy-to-use Web sites don't just suddenly create themselves over-night. You must focus on its potential users from the start, and checking at each step of the development with its intended users to be sure they will like and be comfortable with the final design.


Create a Clear Visual Hierarchy

Organize and prioritize the page contents by using size, prominence and content relationships.
  • Size: The more important a headline is, the larger its font size should be. This is often referred to at the H1. Big bold headlines help to grab the user's attention as they scan the Web page for information.
  • Prominence: The more important the headline or content, the closer to the top of the page it should be placed. The most important or popular content should always be positioned prominently near the top of the page, so users can view it without having to scroll too far down the web page.
  • Content Relationships: Group similar content types by displaying the content in a similar visual style, or in a clearly defined area so users become familiar of what to look for. 

Break Up Pages into Defined Areas

Recent studies have shown that Internet users decide which part of a page are most likely to be of interest to them and ignore the rest.
Experience tells us where advertising banners and buttons are usually positioned on a Web page and we have learned to ignore those parts of the page as though they do not exist.
It is not recommend to include hidden advertisements with content. This may seem like a clever marketing ploy, and it does improve click though rates however users will get frustrated if they constantly end up on an advertiser's Web site, when they thought a link leads to more free information.


Use Standard Conventions

It’s always best to try following standard conventions. A convention that has been developed on the Internet over time is having the navigation bar at the top or left side of the page.
It does make more sense to have the main navigational hyperlinks on the right side of the page next to the scroll bar. This way, we wouldn't have to play tennis with our mouse. However, somebody had the bright idea of adding the main navigation links to the left side of the page and then other Web site designers had an even brighter idea of copying it! If you tried to change this convention by placing the main navigational links anywhere else, it could easily confuse most users and look wrong.
Other standard Internet conventions include:
  • Blue underlined hyperlinks
  • Breadcrumb trails
  • Bottom of page navigation text links

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or

Take Great Care Of Your Vehicle

In April 2014, a report published by IBIS World (Car Wash & Auto Detailing in the US: Market Research Report) revealed the revenue of the auto detailing industry in the United States to be worth over $9 billion! It is quite clear from this report that car detailing is anything but your regular soap wash.
Let us briefly survey the steps a rigorous process of car detailing does require:
(1) The first step includes taking out the upholstery, mats, etc from the interior and thorough vacuuming of every available inch. Each of the items taken out must be cleaned separately. Carpets and upholstery, particularly costlier ones will require special treatments.
(2) Removal of holes and blemishes of mats and carpets are part of the process. All items are dried completely before restoration. Otherwise damp articles become happy hunting grounds for fungi. A non–slip dressing is put in place under the brake / accelerator pedal for obvious reasons. The dashboard undergoes cleaning using compressed air and special types of brushes.
The same applies for air ventilators, which are cleaned with microfiber cloth and then polished gently to give a shiny look.
(3) Shampooing off the nylon products is done. Special care is taken to clean the glasses, particularly the tinted ones, to avoid scratches.
(4) Cleaning up the exterior is as much a meticulous process as the interior. Parts like wheel rims, tire and other non-metallic components are sanitized multiple times before polishing off with various specially formulated liquids.
If you are have preference for a matte over a glossy look or vice versa you will have to select your polishing materials and methods of polishing the surfaces accordingly. Electronic components are wrapped into waterproof sheets of paper as per necessity.
(5) If you care for your car paints then you must use car wash soaps and leave alone the regular detergents or shampoos during car detailing. Do not let the soap air dry, instead, clean with chamois or very soft cloth to avoid any bubble mark. At this stage removing the previous wax, polishing and removing the polish before reapplying of the protective wax needs to be done.
The whole process of car detailing is rounded off with buffing the engine. It goes without saying that following a careful process of car detailing extends the longevity of your vehicle. Experts recommend the process to be followed three to four times a year. Remember, driving a gleaming car around makes you feel great!
If you are after great mobile car detailing Melbournecar detailing or car detailing Melbourne, then be sure to get in touch with F1 Car Detailing on 1300 132 750. 

Sunday, 27 July 2014


Usability is often defined as ‘a quality attribute that assesses how easy user interfaces are to use.’ There are certain best web design practices that promote ease of use, an excellent retention rate and high end-user satisfaction. Below are five tips to help you with better usability on your website:.Intuitive navigation
There are certain design principles that every designer will follow no matter which company or industry their client is from. Navigation learned behaviour – users want to move from website to website seamlessly and find the information they require very quickly and easily. It is best practice that users only ever have to navigate three levels to find the information they require.

Easy to read content

Writing for the web is different to print media. Generally, people often have more time to read a magazine or a book than view websites. Website content and copy needs to be concise, use plain English and the active voice. Writing for the web best practices to increase readability on a website includes:
  • Use of headings.
  • Small paragraphs (ideally one idea per paragraph).
  • Bullet points
  • Writing text in pyramid style (from most important copy to least important).
  • Excellent use of white space and visuals to break up text and make it easier to read.
  • Internal linking to direct visitors to other pages for more information.
  • Using visual information such as a flowchart.

Better quality images

Clear and large images are another way to facilitate usability on your website. A great example is a hotel website may display images of the hotel rooms, the facilities, the foyer and the location. A big part of booking a hotel room is the use of visual imagery to tell a story about a hotel in images as well as words. It is common to add an image gallery to a website.

Good use of white space

When it comes to white space less is definitely more. The use of whitespace often gives your website harmony and allows your visitors to absorb the contents on the page. Depending on the design aesthetic you are trying to achieve and the target market, the use of white space can also add a certain sophistication and elegance to your website.

Faster loader times

Google has long recognised that a faster loading time promotes usability on a website. Google has introduced page speed (how quickly a website responds to web requests) as a new signal in their search ranking algorithms. The Search Engine has done research on page speed and their findings show that when a site responds slowly, visitors spend less time on the site. There are plenty of ways to increase your site speed such as optimising image sizes.
For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or